Financial advice is provided by a variety of participants in the financial sector.
Insurance Agents numbering about 2.5 million and about 1,00,000 AMFI/NISM certified
Independent Financial Advisors (IFAs) have traditionally been connected to a number
of households in this enterprise. However, of late this community is facing a lot
of difficulty in conducting his profession in the face of various headwinds. Amongst
this community there are quite few who have acquired tremendous amount of knowledge
and experience and want to share it with other members of this fraternity. They
also possess strong organisational and leadership skills. But most importantly they
are passionately attached to their profession. And they will like to chalk out a
path which not only ensures a satisfactory income for him and his peers but also
raises his self respect and dignity. We believe that they can become a catalyst
to revolutionize the field of financial advice if they are backed with:
A strong brand name
Access to state of the art technology
A constant interaction to further enhance their knowledge base and keep it relevant
Access to latest tools and tutorials on selling skills
Citrus Advisors in association with I-Can Financial Solutions wants to contribute
to starting this initiative. The starting point for this will be to raise the respect
for financial advice as a service and Financial Advisor as a service provider in
the eyes of the investor. We believe that this will only be possible if:
Advisor puts the interest of the investor uppermost in any advice
He enhances the value he delivers to the client
Acquires knowledge and keeps it updated to be able to guide the client properly
Adheres to a code of conduct that wins the confidence and respect of all concerned
Understands that there are no shortcuts to competence – professions which enjoy
high degree of respect such as engineering, medicine etc also entail a lot of hard
work.
We invite likeminded individuals from various parts of the country to join us in
this movement. If you share our vision and have a passion for the profession, we
can work together.
We will expect you to create a path to a brighter future for as large a community
of Advisors/Distributors as you possibly can. There may be a need to step beyond
the immediate gains to oneself and adopt a number of grass root advisors and hand
hold him to a better life. This will be possible by adopting technology in your
own business and demonstrate its ability to enhance the business potential. We will
not only provide you the technology platform but also supplement with well researched
advisory inputs. We also intend to set up a forum for the mentors to interact with
us and each other where we discuss and address issues with relevance to the field
of financial advice and explore ways and means of reaching the items (a) to (d)
to every advisor that is being mentored . The forum will also but also ensure that
we constantly work to raise the dignity of the profession.